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Add a Google Analytics Multi-Channel Funnels (MCF) Data Source

This article will help you to

  • Understand what can be done with a Google Analytics MCF (Multi-Channel Funnels) data in Reeport
  • Connect a Google Analytics MCF Data Source to your Reeport account

About Google Analytics APIs

Google Analytics offers several APIs, including the Core API and the Multi-Channel Funnels API. While the MCF API gives access to all conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion (source), the Core API offers everything else.


Reeport gives you the ability to connect multiple sources of data in one place. To do so, you will have to activate the relevant Connectors.

What does it do?

With the Google Analytics MCF Connector, you can:

  • Organize, structure, and visualize your MCF data
  • Slice and dice your MCF data without altering the original data
  • Cross-analyze your MCF data with other Data Sources connected to Reeport

How does it work?

From the Data Source editor choose “Create data source” and pick the Google Analytics MCF connector

Help Reeport - MCF Connector

  1. Hit “Set connection” and connect your google account
  2. Hit “Create your first view” then enter the following details and hit “add”

Help Reeport - MCF Connector 2

Enabling pop-ups

If required by your browser, make sure to enable pop-ups. For more information please visit How to enable pop-ups.

Updated on August 1, 2018

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